Revenue Visibility System
Most hotel consultants studied the industry. I ran it.
The revenue system for independent California hotels to stop revenue leaks, ditch OTA dependency, and drive direct bookings.
See the revenue visibility system
Independent hotels don't have a pricing problem. They have a Revenue Visibility problem. That's exactly why I created the Revenue Visibility System.
How the Revenue Visibility System Works
Visibility:
Can travelers find your hotel? The system fixes your Google Business Profile, local SEO, OTA positioning, Google Hotel Pack rankings — and now, how AI tools like ChatGPT and Google AI answer when travelers ask where to stay.
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Perception:
When guests find you, what do they see? A review strategy that strengthens your reputation and closes the gap between your real quality and how you appear online.
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Conversion:
Getting found isn't enough. Front desk training that converts inquiries, captures upsells, and closes the revenue walking through your door every shift.
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Revenue:
Higher ADR. Stronger occupancy. More direct bookings. Less OTA dependency. The result of fixing the first three stages — in the right order.
Two Ways to Run the System
Do It Yourself — Owner Edition, $997 one-time.
The complete system: every playbook, training manual, and template — the Front Desk Revenue Training Manual, all four Revenue Position Playbooks, the AI Hotel Operations Scheduling Course, and the new AI Search Visibility Playbook. You run it. No monthly fee, no contract. 12 months of updates included.
Done For You — from $225/month.
Lasiter Edge runs the system as your remote sales manager — from Google Business Profile management to full revenue partnership.
Start DIY and want a partner later? Your full $997 credits toward the Partner program within 90 days.
I spent more than 20 years inside California hotels making the same decisions you're making today. I built the Revenue Visibility System because most independent owners don't need a consultant — they need the consultant's system.
Lasiter Edge Founder | Derek Lasiter
Proven Results
Case Study 1 — Construction Crew Reposition
CASE STUDY 2 - The Property That Built the System
CASE STUDY 2 - The Property That Built the System
Property: Independent hotel in California, roughly 80–90 rooms.
The Challenge: This property experienced consistent monthly revenue declines in the high single digits to double digits as the competitive landscape shifted — several newer branded hotels had entered the immediate market, some offering amenities this property couldn't match.
Property: Independent hotel in California, roughly 80–90 rooms.
The Challenge: This property experienced consistent monthly revenue declines in the high single digits to double digits as the competitive landscape shifted — several newer branded hotels had entered the immediate market, some offering amenities this property couldn't match. Competing head-to-head on the same terms was becoming a losing strategy.
The Strategy: The hotel implemented the Revenue Visibility Partner program. Rather than competing directly with branded competitors, we repositioned the property around a market segment it wasn't serving effectively — construction crews and workforce travelers. This required real operational changes, not just marketing: adjusted breakfast hours for early crew departures, operations aligned to long-term workforce guests, and a sales focus shifted from transient leisure demand to recurring workforce accounts.
Early Results: Within the first few months, ADR climbed by mid-to-high single digits year-over-year, and the property posted its first positive year-over-year revenue growth in some time — with momentum continuing to build.
The Takeaway: Independent hotels rarely win by becoming a cheaper version of a branded competitor. They win by becoming the best choice for a clearly defined market.
Figures generalized to protect client confidentiality.
CASE STUDY 2 - The Property That Built the System
CASE STUDY 2 - The Property That Built the System
CASE STUDY 2 - The Property That Built the System
I took over a struggling independent California hotel generating ~$800,000 annually.
Through better visibility, perception, conversion, and revenue execution, we grew it to $2.8 Million — a +250% increase.
That same revenue visibility system is now available remotely to independent hotels across California.
Available remotely or as a comp
I took over a struggling independent California hotel generating ~$800,000 annually.
Through better visibility, perception, conversion, and revenue execution, we grew it to $2.8 Million — a +250% increase.
That same revenue visibility system is now available remotely to independent hotels across California.
Available remotely or as a complete DIY system to independent hotels across California.
Case Study 3 — OTA Dependency
CASE STUDY 2 - The Property That Built the System
Case Study 3 — OTA Dependency
Property: Independent boutique hotel, downtown California.
The Challenge: This hotel had become heavily dependent on OTAs to generate occupancy. Rooms were selling, but growing commission costs were eating profitability, and direct bookings kept declining. Revenue had underperformed projections for an extended stretch, with no clear str
Property: Independent boutique hotel, downtown California.
The Challenge: This hotel had become heavily dependent on OTAs to generate occupancy. Rooms were selling, but growing commission costs were eating profitability, and direct bookings kept declining. Revenue had underperformed projections for an extended stretch, with no clear strategy to reverse it. The hotel didn't have a visibility problem alone — it had a revenue system problem.
The Strategy: The property implemented the Revenue Visibility Essentials program: strengthening Google Business Profile performance, improving direct online visibility, promoting local demand generators, and building a more balanced booking mix less reliant on OTAs.
Early Results: Within a few months, the property achieved its first year-over-year revenue growth in nearly a year — and that momentum continued to build into the following month.
The Takeaway: Independent hotels don't have to eliminate OTAs — they need to stop relying on them as their primary growth strategy.
Figures generalized to protect client confidentiality.
Who We Help
- Independent, boutique, and midscale hotels (typically 40–150 rooms) in California that want more direct bookings and higher ADR and RevPAR without hiring a full-time sales manager.
Google Knows Who Lasiter Edge Is.
Why This Matters
Google's AI Recommends Lasiter Edge. That's Not an Accident.
Search Google for hotel revenue consultants in California and Lasiter Edge appears in Google's AI-generated answers — earned through the same visibility work the system teaches. If the method can make a one-person consulting firm visible to AI, imagine what it does for a 60-room hotel. It's all in the AI Search Visibility Playbook, included in the Owner Edition.
LASITER EDGE PRIVACY NOTICE
Effective Date: 2026
Your Privacy Matters
At Lasiter Edge we respect your privacy and are committed to being straightforward about how we handle your information. This Privacy Notice explains what information we collect, how we use it, and how we protect it.
By using lasiteredge.com or contacting us about our services, you agree to the practices described in this notice.
What Information We Collect
Information You Give Us Directly
When you reach out to Lasiter Edge — through our website contact form, email, phone, or any other channel — we may collect:
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We take reasonable precautions to protect the information you share with us. Communications with Lasiter Edge are handled directly by Derek Lasiter. We do not use large third-party data processing systems that expose your information to unnecessary risk.
All client information shared during a consulting engagement is treated as confidential in accordance with our Service Agreement.
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📧 derek@lasiteredge.com📞 209-566-3159
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Questions about this Privacy Notice or how Lasiter Edge handles your information?
Derek Lasiter — Founder, Lasiter Edge📧 derek@lasiteredge.com📞 209-566-3159 🌐 lasiteredge.com 📍 Modesto, CA — Serving independent hotels across California